They’re also far more specific, and often not as commercial. Longtail keywords are, as you might expect, longer than those more commonly searched-for keywords. First, let’s define what ‘longtail’ means and how we optimise for these terms. There are ways and means of optimising for longtail terms, which we’ll go into. If you get this right, you will stand a far greater chance of ranking highly for your key services. If your business is in its infancy, or you’re in a niche industry that rarely garners much search volume, there is something that you can do: ace longtail keyword research. For example, through their reputation alone Starbucks is bound to rank higher than Average Joe’s Coffee Shop. Unfortunately, this also means that the smaller guys just can’t compete for these short-tail keywords. These are the most relevant keywords, with the highest search volumes, so it makes sense to optimise content around those keywords and thereby really give your audience the content they’re looking for.

SEO is super-competitive, which means that those with the biggest budgets and the best-known brands can often claim the first-choice keywords for themselves. It all depends on the size of your business, too. Even in this new age of content marketing, SEO is one of the best vehicles of growth that your content has – because without thorough keyword research, the most well-written content in the world could end up suffering from low visibility and therefore have few people will see it. Any content marketer worth their salt should have a decent understanding of search engine optimisation.

Long tail pro keyword research